WILD CAFE

Brand Identity, 2017
Corporate brand identity inviting ‘Wild’ adventures

Under the concept of ‘The Wild’, the corporate identity introduces the exploration in the wild. Through ‘figure & ground’ illustrations with paper-cut technique, the design transfers the experience into a visual approach. The design invites customers to seek for animals hiding in the wild, creating a fun and exceptional approach to the cafe. The set comprises of two postcards, three name cards, a menu, and a letterhead form.


Technique – Paper Cut


Sizes:
Postcard – 4 x 6 inches
Namecard – 55 x 70 mm
Menu – 105 x 297 mm
Letterhead – 210 x 297 mm




 
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